- Individualisation. (Emphasis on individual choices and the need/entitlement to create your own lifestyle that expresses who you are as an individual.)
- A disassociation of time and space. (Technology allowing communication, work, and leisure pursuits to take place practically anywhere.)
- Reflexivity. (This is a single word for the fact that we are aware of the society we live in, and are both influenced by it and influence it. The term implies a self-consciousness and need to substantiate or legitimise the conditions of society.)
- Risk awareness. (Linked to reflexivity, as we are constantly re-evaluating risks based on a constant flow of new information.)
But the most important, to my mind, is the fifth: Ambivalence. This can be seen as a response to the first four factors, which in combination tend to produce insecurity and anxiety. A mass of information, a deluge of risks, a cavalcade of apparent contradictions, and an onerous set of expectations are hard to handle; unless you choose to ignore or deprioritise certain things. This is everyday ambivalence. For example, on a daily basis I'll contemplate which of my library books are close to being due back, whether I need to buy more peanut butter, and what I need to prepare for the next day. At the same time, I know but choose not to dwell on, for example, the facts that women work two-thirds of the world’s working hours but only earn 10% of the income, that China's economic boom is causing environmental catastrophe, and that there are approximately one billion people in the world without enough to eat. Overwhelming, unpalatable information of this kind abounds in the media, but usually loses the competition for attention with minutiae of life. As Freundenal-Pedersen puts it:
Ambivalence can have an overwhelming impact on everyday life and result in paralysis if not dealt with through routines.
As I understand it, ambivalence helps us get around the guilt that should result from awareness of the damage our comfortable lifestyles wreak. Thus, climate change is a phenomenon mired in ambivalence. Although the scientific consensus is unequivocal, we can't feel or touch climate change as such, struggle to fit it into our risk assessment frameworks, and cannot reconcile it with our individual lifestyle choices. The implications of this initially seem extremely gloomy, as it seem that before we even try and remake our economic and political systems to respond to climate change, we have to somehow overcome our collective social mindset and dominant culture.
I've said previously that I think imaginative, utopian thinking about the future is necessary to address climate change. We need to imagine a better world, and Freundenal-Pedersen neatly points out what that is so difficult in today's society:
Modern society has shaped us into individuals, with no room for utopian visions or communities shaping these visions. As individuals, we are too preoccupied with creating our own individualised picture and reality of the kind of life we wish to inhabit; a life which focuses on unlimited freedom and possibilities and opportunities to buy whatever we desire...
Without imagination and aspiration another, more real and significant menace is born when these imaginings, dreams, and utopias disappear, and we subsequently forget how to play and live life beyond the frames already existing...
We are getting swept into a cocktail of freedom as an individual good, with guilt becoming the regulator for how free we can actually act.
Things are not hopeless, though.
Many of the individualised citizens in late modern everyday life still dream about and long for strong communities, close connections, and less fear of the future.
How do we address our ambivalence? By telling new stories, contemplating better lives, and designing utopias together. Freundenal-Pedersen terms this 'social learning', which could be as simple as discussing collectively what you think would make the world better. We use narratives, often generated and reinforced by the media and advertising, to justify our daily choices to ourselves. These are changeable. Indeed, arguably reflexivity and constant access to information via technology allow narratives to evolve relatively quickly.
Now, I enjoyed this sociological theory, but it's only useful if the implications can be used pragmatically. In reality, do social understanding and norms shift slowly or abruptly? Conveniently, there is a striking example of an abrupt, institutionally-induced shift observable right now. It occurred shortly after 11th May 2010. Prior to that date, UK politicians spent their general election campaigns ducking the prospect of government spending cuts. Once the coalition government was in place, the emergency budget appeared and suddenly significant across-the-board cuts were presented as essential. The media, which has pounced on any mentions of cuts during election campaigning, appeared to turn upon the public sector. It was painted as bloated, wasteful, unnecessary, and an impediment to growth. Public services, including the welfare state, were without exception presented as unaffordable, overgenerous, and in need of reform. I don't think the scale of this shift in public consciousness has been adequately acknowledged. Prior to the election, talk of cutting benefits was basically taboo; now this is taken for granted. David Cameron has taken very effectively taken advantage of the UK's ambivalence towards the public sector.
In a slightly perverse way, the successful sale of of the austerity story to the British public gives me hope that a similar shift can occur in relation to climate change. Ambivalence can be exploited to drive through huge institutional change without the need for a public campaign, or even widespread public acceptance. You could even use the 2008 Climate Change Act as an example - it got widespread public support, but was subject to a virtually unprecedented level of political and media consensus. How many people really thought through its implications for their own daily lives? Would it have gained the same support if The Daily Mail had claimed, not without justification, that it would raise petrol prices? (I realise that this train of thought isn't giving much credence to democracy; how that interacts with climate change deserves and will get its own post.)
Freundenal-Pedersen suggests a renaissance of utopian thinking in civil society is necessary to slowly overcome ambivalence. Much as I like this idea, I consider it neither sufficient, nor fast enough. Reawakening utopian dreams is important, but most people will likely remain ambivalent about the infrastructure underpinning them. To have any hope of radically reducing emissions, I think we must also look to institutions.
All quotes from 'Mobility in Daily Life' (Malene Freundenal-Pedersen, 2009).
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